Oct 1, 2021
Nina Collins in conversation with Natalie Nixon about her new book, The Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work.
About Natalie:
Natalie Nixon, PhD changes lives through ideas so that people build their creative confidence for years to come, make an impact and get paid their worth.
She is a creativity strategist, global keynote speaker and author of the award winning The Creativity Leap: Unleash Curiosity, Improvisation and Intuition at Work, which has been recognized as a game-changing innovation book by Fast Company, Porchlight and Soundview. As president of Figure 8 Thinking, LLC she advises leaders on transformation- by applying wonder and rigor to amplify growth and business value. Clients have included Comcast, Citrix, Living Cities, VaynerMedia and Bloomberg.
About the Book:
Too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it's the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation.
Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuition are the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds--farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more--she offers illuminating examples of how creativity manifests in every kind of work.
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